There are some key points, sorta, that I count as compulsory when building content for a website. They are massively essential, no fluff and verbosity required:
- Think SEO (Search Engine Optimisation)
- Keep your words short and simple
- Keep the tabs straight forward
- Always think CTA (Calls To Action)
- No fluff, no unnecessary add-ons, no tiring repetitions.
- Remember it’s a website not a blog post